DiscoverThe Business of Wellness#12 Started 27 Companies and 11 Failed Completely! | Lars Lofstrand
#12 Started 27 Companies and 11 Failed Completely! | Lars Lofstrand

#12 Started 27 Companies and 11 Failed Completely! | Lars Lofstrand

Update: 2025-08-21
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Most entrepreneurs think they understand what makes teams successful, but my experience coaching over 25 years tells me we're approaching this all wrong. Lars Lofty has built 27 companies and learned something crucial from the 11 that failed, attitude trumps skills every single time, by at least 2:1 according to Harvard research. We dive deep into the systems and frameworks that separate successful entrepreneurs from those who struggle, and honestly, Lars's insights about embracing adversity as your ally might change how you think about leadership forever.




Connect with Lars Lofstrand


Website: https://bit.ly/4mNV0fI 


YouTube: https://bit.ly/3JoIB3j 


 Instagram: https://bit.ly/46WcNwC 


Facebook: https://bit.ly/4oI3arA 


https://bit.ly/4oYvBC7 


TikTok: https://bit.ly/3HwspwA 


LinkedIn: https://bit.ly/45FyLS8 




Timestamps


00:00 ​Intro of Show


0:42 - Lars "Lofty" Nickname Origin Story 


1:15 - Cadillac Confidential Video Series Discussion 


2:08 - CryoCon Event Organization Process 


2:52 - Serial Entrepreneur Background Overview 


3:32 - Early Entrepreneurial Traits and Family Influence 


4:07 - Team Building and Psychological Profiling Experience 


5:00 - Job Happiness Statistics and Workplace Environment 


6:33 - Creating Positive Work Environments 


7:15 - Attitude vs Skills in Hiring Decisions 


8:22 - Trust and Ability Matrix Discussion 


10:20 - AI in Business Applications 


14:05 - Understanding AI Capabilities and Fear 


15:55 - Leadership Definition and Influence 


16:55 - Great Leaders Throughout History 


18:55 - Servant Leadership Philosophy 


19:46 - Persuasion vs Manipulation vs Bribery 


21:59 - Abundance vs Scarcity Mentality 


22:36 - Future Plans and Business Focus 


23:17 - Parenting Philosophy and Allowing Suffering 


25:10 - Pain as Growth Catalyst 


27:16 - Learning from Business Failures 


28:30 - Talent vs Practice in Success 


29:25 - Kobe Bryant Work Ethic Example 


30:23 - Connect with Lars Lofstrand




Watch the “Business of Wellness Podcast” every Thursday at 8AM EST on YouTube: https://bit.ly/3ZGK2yv




Connect with David Guttman


Website: https://bit.ly/4jclYvK


Instagram: https://bit.ly/4iARMe9


TikTok: https://bit.ly/3P19NVm


Facebook: https://bit.ly/49CQjQx


X: https://bit.ly/4gH28aR


LinkedIn: https://bit.ly/3Bx7Tc2

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#12 Started 27 Companies and 11 Failed Completely! | Lars Lofstrand

#12 Started 27 Companies and 11 Failed Completely! | Lars Lofstrand

David Guttman